http://adsoftheworld.com

• IDI Pharmaceuticals: Cinzia Your Skin Friend

  

  case study: http://youtu.be/mNGg-r21ZBk

  31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts.

  We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was.

  After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up.

  Advertising Agency: Leo Burnett, Milan, Italy
  Creative Director: Cristiano Tonnarelli
  Art Director: Serena Micieli
  Copywriters: Giuseppe Pavone, Andrea Torcoli
  Group Creative Directors: Paolo De Matteis, Riccardo Robiglio
  Digital Creative Director: Paolo Boccardi
  Digital Strategist: Andrea Torcoli
  Published: December 2012

• Asur�n: Waitress

  

  Breathe fresh air. Asurín bags with easy close. The bag closes, the smell goes away.

  Advertising Agency: FWK, Argentina
  Creative Director: Christian Oneto Gaona
  Art Director: Matías Fernandez
  Copywriter: Matías Abbondio
  Photographer: Matías Posti
  Published: May 2013

• Asur�n: Chef

  

  Breathe fresh air. Asurín bags with easy close. The bag closes, the smell goes away.

  Advertising Agency: FWK, Argentina
  Creative Director: Christian Oneto Gaona
  Art Director: Matías Fernandez
  Copywriter: Matías Abbondio
  Photographer: Matías Posti
  Published: May 2013

• Okanagan Spring Brewery: Stay pure

  

  Advertising Agency: Open, Toronto, Canada
  Creative Director: Martin Beauvais
  
Strategic Lead: Christian Mathieu
  Art Director: Tyler Mckissick

  Copywriter: Layton Wu
  Project Lead: Christine Macdonald
  
Agency Producer: Anna Tricinci
  Production Company: OPC Family Style
  Executive Producers: Liz Dussault, Donovan Boden
  Directors: Jon and Torey
  DOP: Todd Duym
  Line Producer: Ed Callaghan
  Editorial Company: School Editing
  Executive Producer: Sarah Brooks
  Editor: Ryan Hunt
  Assistant Editor: Daniel Bochenski
  Music Company: Vapor Music
  Creative Director: Joey Serlin
  Composer: Andrew Harris
  Producer: Natalie Schnurr

• Ecofriendly Disposables GeoPack: Knife

  

  It's comforting to know we can enjoy ourselves while keeping our planet safe with environmentally friendly products.

  Advertising Agency: Pubblica, Bogotá, Colombia
  Creative Director / Copywriter: Ronald Bastidas Vélez
  Art Director / Illustrator: Christian Vanegas
  Published: April 2013

• Ecofriendly Disposables GeoPack: Fork

  

  It's comforting to know we can enjoy ourselves while keeping our planet safe with environmentally friendly products.

  Advertising Agency: Pubblica, Bogotá, Colombia
  Creative Director / Copywriter: Ronald Bastidas Vélez
  Art Director / Illustrator: Christian Vanegas
  Published: April 2013

• Ecofriendly Disposables GeoPack: Spoon

  

  It's comforting to know we can enjoy ourselves while keeping our planet safe with environmentally friendly products.

  Advertising Agency: Pubblica, Bogotá, Colombia
  Creative Director / Copywriter: Ronald Bastidas Vélez
  Art Director / Illustrator: Christian Vanegas
  Published: April 2013

• Israeli Rett Foundation: Not a word

  

  Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
  Executive Creative Director: Danny Yakobowitch
  Creative Director: Moshe Saikevich
  Creative Planning Director: Ran Allon
  Copywriter: Saar Ben Yoav
  Art Director: Evgeni Zlatopolsky
  V.P. Client Services: Elika Merhavi
  Account Supervisor: Asaf Vishkin
  Account Manager: Sara Avraham
  Executive Digital Manager: Guy Poreh
  Digital Client Manager: Amit Gurevich
  Digital Project Manager: Amichay Katan
  Planning Manager: Lili Aharon
  Digital Studio Manager: Karin Mazor

• Tobias de Aguiar High School: Tobias Music Festival, 3

  

  Tobias Music Festival. Our children's voice used in the right way.

  Advertising Agency: Alucine Propaganda, São Paulo, Brazil
  Creative Director: José Fernando
  Art Director: Eduardo Borges
  Copywriter / Illustrator: Minêu
  Published: May 2013

• Tobias de Aguiar High School: Tobias Music Festival, 2

  

  Tobias Music Festival. Our children's voice used in the right way.

  Advertising Agency: Alucine Propaganda, São Paulo, Brazil
  Creative Director: José Fernando
  Art Director: Eduardo Borges
  Copywriter / Illustrator: Minêu
  Published: May 2013

• Tobias de Aguiar High School: Tobias Music Festival, 1

  

  Tobias Music Festival. Our children's voice used in the right way.

  Advertising Agency: Alucine Propaganda, São Paulo, Brazil
  Creative Director: José Fernando
  Art Director: Eduardo Borges
  Copywriter / Illustrator: Minêu
  Published: May 2013

• Forbes Brazil: Madonna

  

  Madonna would have to sing until the year 9328 to match Bill Gates' money.
  The power of the list.

  Advertising Agency: Ogilvy, Sao Paulo, Brazil
  Creative VP: Anselmo Ramos
  Executive Creative Director: Roberto Fernandez
  Creative Director / Copywriter: Fabio Seidl
  Art Director: Guto Kono
  Illustration / Digital Artists: Zombie Studios

• Forbes Brazil: Ronaldo

  

  Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffet's fortune.
  The power of the list.

  Advertising Agency: Ogilvy, Sao Paulo, Brazil
  Creative VP: Anselmo Ramos
  Executive Creative Director: Roberto Fernandez
  Creative Director / Copywriter: Fabio Seidl
  Art Director: Guto Kono
  Illustration / Digital Artists: Zombie Studios

• La Ciudad de la Raqueta: Ballrocking

  

  The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

  Advertising Agency: JWT, Spain
  Executive Creative Director: Jaime Chávarri
  Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
  Art Director: Myriam López
  Copywriter: Lucía Bara
  Account: Jorge Pérez
  Producer: Antonio Ortega
  Editor: Rebeca Fernández
  Music: Will Spector, Los Fatus
  Published: March 2013

• Ted Baker: Britain Town

  

  Advertising School: Lisbon Ad School, Lisbon, Portugal
  Creative Director: Juan Christmann
  Art Director: Ana Costa
  Copywriter: Diogo Abrantes
  Published: March 2013

• Alserkal Avenue / Al Manzil School: Conversations

  

  Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.

  Advertising Agency: DDB, Dubai, UAE
  Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
  Art Directors: Makarand Patil, Kapil Mayekar
  Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
  Illustrator: Kapil Mayekar
  Photographer: Jithesh Narayanan
  Additional credits: DejaVu Studioz
  Sound / Music: MangoJam Dubai
  Published: May 2012

• Google Chrome: Building the Web Together

  

  Creative Director: Patrick Ehrlund
  Designer: Matt Delbridge
  Producer: Rakel Smith

• Windows Phone: Things Kids Say

  

  Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, and enjoy a little more me-time.

  Advertising Agency: Jam, London, UK
  Creative Director: Wayne Deakin
  Creatives: Luke Norton, Drew Wolf
  Agency Producer: Veronica Saez
  Copywriter: Luke Norton
  Production Company: Agile Films
  Published: May 2013

• Xbox Halo 4: Live ad

  

  The new game from Xbox saw players fight a war against all odds to save the future of mankind. McCann London and UM created a campaign to recruit gamers to join this war, and the resulting ‘Roll of Honour’ facebook-integrated TV commercials celebrated and thanked those who had signed up to fight. Willing recruits from the UK, Spain, France and Germany who had enlisted had their Facebook names and profiles personally featured in the television commercials, along with live-fed data from the Xbox LIVE online gaming network.

  Advertising Agency: McCann, London, UK
  Executive Creative Directors: Rob Doubal, Lolly Thomson
  Art Director: Matt Statham
  Copywriter: Chris McDonald
  Account Director: Richard Pike
  Account Manager: Michael Burgoyne
  Account Executive: Saminder Khaneka
  Managing Partner: Tom Rothenberg
  Project Manager: Francois Camillieri
  Producer: Danielle Connolly

• FAD: Puke

  

  Advertising Agency: Bungalow25, Spain

• Breathe Right: Noisemaker

  

  End the All-Nighters

  A habitual snorer keeps his or her partner up every night with loud, annoying sounds. End the all-nighters with Breathe Right strips.

  Advertising Agency: Student Submission: The School of Visual Arts, New York, USA
  Creative: Mark Zanghi

• Breathe Right: Airhorn

  

  Stop Disturbing the Peace

  A habitual snorer keeps his or her partner up every night with loud, annoying sounds. End the all-nighters with Breathe Right strips.

  Advertising Agency: Student Submission: The School of Visual Arts, New York, USA
  Creative: Mark Zanghi

• Breathe Right: Megaphone

  

  Quit Protesting Sleep

  A habitual snorer keeps his or her partner up every night with loud, annoying sounds. End the all-nighters with Breathe Right strips.

  Advertising Agency: Student Submission: The School of Visual Arts, New York, USA
  Creative: Mark Zanghi

• Wfit Nutrition: Super Natural, 7

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 6

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 5

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 4

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 3

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 2

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013

• Wfit Nutrition: Super Natural, 1

  

  The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results.

  Advertising Agency: BOLD Worldwide, New York, USA
  Creative Director: Brian Cristiano
  Art Director: Ahab Nimry
  Photographer: Brian Kuhlmann
  Published: March 2013